Why We Stopped Being an Agency

Pyxl was founded out of a belief that the world was transitioning from shotgun, broad-based marketing to a digitally-powered revolution. Measurable marketing creates meaningful brand experiences for customers online — where, by and large, they natively live, shop and learn.

Our founder had experienced relationships at agencies large and small, in the US and abroad, where the agencies never seemed to quite align with the goals of the organization and the executives leading those programs. Our founding team knew this wasn’t the way to establish relationships and build a successful business.

We wanted to create meaningful work that furthers the goal of the businesses we partnered with using expertise we could layer on top of the knowledge contained in house – from engagements including branding, UI/UX, application development, content creation or campaign creation – the works.

This pushed us to create Pyxl as one of the first fully digital marketing agencies. But we don’t call ourselves an “agency.” To us, this means being focused on delivering best in class experiences that further the goals of our customers – not crazy self-centered egos. You know what we’re talking about.

How do we do it? We focus on quality of work, being forthright and assembling the best team of skilled people from a variety of fields. We codified our beliefs into our Pillars. They affect the way we treat each other and our clients as we seek to create amazing things that drive real results. These Pyxl Pillars demonstrate what we strive to hold each other accountable to, and the qualities we look for in members of our team.

1. EVERY DAY, MAKE SOMEONE’S DAY BETTER

   Pyxl is built on relationships. We want to work with awesome folks and do amazing things together. Positive experiences keep clients coming back and keep happy employees in our offices. Strive to ensure that every experience with someone from Pyxl improves someone else’s day.

2. CREATE WITH PURPOSE

   Think of others and work to help them. Make things that matter. Our clients count on us to create unforgettable experiences, so when we set out to produce something new, make sure it’s not for the sake of ego or award. Create so that we’re reaching goals and engaging people.

3. EVERYONE HAS A VOICE, USE IT

   In every office, Pyxl is made up of a group of doers who proactively address challenges before they arise or become issues. If a void exists, fill it. If a problem arises, solve it. Together, we can continue to be a powerful voice in the industry if we’re not afraid to collaborate by speaking and by listening. Say what you mean and mean what you say.

4. EXPLORE NEW IDEAS

   Challenge the norm. Push boundaries. The world we live in is ever-changing, especially in our industry. We don’t follow trends; we strive to set them. Pyxl is brave in the way it seeks to find better ways of creating, and find more efficient paths toward our goals.

5. ALWAYS BE LEARNING

   We don’t want people thirsty for knowledge, we want them parched. Our lives are hectic both inside and outside of the office. Busy or not, our desire to arm ourselves with as much “know-how,” to create as many “how-to’s” as possible, should never cease. Pursue knowledge and ask plenty of questions along the way. Not everything will work (that’s OK) and will result in an opportunity to learn and make us all better.

6. EXPECT GREATNESS FROM YOURSELF & OTHERS

   Be bold and set expectations for one another. Holding each other accountable will only sharpen our resolve and improve our skills as we create. We all take responsibility for what we need to get done, our follow through and delighting clients.

7. LOVE YOUR WORK, LIVE YOUR LIFE

   Put your all into what you do and have fun while you are doing it. We enjoy what we do, it’s our passion. We work hard for our clients and for ourselves, to provide the best quality work we can deliver. Our coworkers are our friends, and in many ways, our family. We all work hard so we can live the life we want. When we stop loving what we do, that’s when it becomes work.

8. WE’RE ALL ONE PYXL

   We’re all in this together. Everyone does their part to make Pyxl, and our clients, successful. Always remember: It takes a lot of individual Pyxls to finally see the big picture.

If this aligns with your vision and your beliefs for your company, drop me a note at jphillips@pyxl.com or contact us to fill out our contact form, and someone will get in touch with you shortly.

– Josh Phillips, President

Updated: Sep 07, 2023