What to Include in a Company Brand Style Guide

Branding is a critical component of your marketing strategy. It’s necessary that you have a consistent, unified brand presentation across all platforms – including your website, social platforms, and marketing collateral. This is where a brand style guide comes in handy.

A brand guide is essentially a rulebook that explains how your organization should be perceived through a consistent look, feel, and voice. It includes everything that would make up your brand identity in one centralized location.

Download this e-book for examples of what your brand guide might look like.