Automation Tools to Improve Efficiency and Scale Your Business

Most marketing departments perform repetitive tasks such as emailing, social media posting, ad campaigns, among other tasks, automatically — not just to improve efficiency, but also to cater their efforts to customers. Having the right resources is crucial to the success of a business. Unfortunately, there are only so many hours in a day, and so many resources a team has to accomplish everything they want to do to grow and be successful. This is where marketing automation and AI come in.

By using automation to help lead generation and lead nurturing efforts, businesses have seen an increase of 14.5% in sales productivity and a rise in the number of leads generated. Automating these tasks is made possible by incorporating marketing and sales automation tools to help automate and streamline marketing activities so businesses can do more with less time commitment and effort.

In this e-book, we’ll go over the different kinds of automation tools we recommend to ensure your marketing and sales processes are streamlined for success.