Loyalty Program Checklist

Many brands in today’s retail and eCommerce markets have created a loyalty program for their customers. From coupons and exclusive discounts to free products and early access to sales, loyalty programs have become one of the most widely used marketing strategies for increasing customer retention. In fact, companies in the U.S. spend more than $1.2 billion annually on loyalty programs, and the average U.S. household subscribes to around 18 different programs. While these numbers show how popular loyalty initiatives have become, they also highlight a major challenge: with so many options available, customers are selective about which programs they actually engage with.

That’s why it’s crucial for brands to create loyalty programs that stand out. A successful program doesn’t just offer points or discounts, it builds a deeper connection with customers by providing value, exclusivity, and personalization. When customers feel recognized and rewarded for their loyalty, they are more likely to return, spend more, and recommend your brand to others.

Whether you’re launching a new loyalty program or looking to improve an existing one, having a clear strategy is essential. Download our checklist to learn how to design a customer loyalty program that people truly want to join and keep coming back to.