Protos Security
Our Work
Case Study
Protos Security
What & Why
Securitime, a workforce management solution under Protos Security, required a clear, strategic separation from the core Protos platform to become a leading SaaS solution in its own right. Pyxl was engaged to guide this carve-out, aligning both brand messaging and go-to-market strategies to position Securitime effectively. The goal was to support Securitime’s growth as a SaaS product by creating a comprehensive marketing and sales program that drove customer acquisition and brand visibility.
Result
- Aligned the leadership team on growth initiatives and filled critical gaps in Securitime’s organizational structure, positioning the company for future growth.
- Successfully separated Securitime from the Protos platform and launched it as a stand-alone SaaS product.
- Launched a new, fully optimized website that served as the foundation for Securitime’s online presence, driving both user engagement and lead generation.
- Created a comprehensive set of go-to-market materials, including premium content, marketing assets, and sales collateral that effectively communicate Securitime’s unique value proposition.
- Refined Securitime’s brand messaging to align with its transformation into a SaaS model, helping it stand out in the competitive workforce management space.
- Launched a high-performing landing page that generated qualified leads and fueled the sales pipeline.
- Conducted technology and operations audits to ensure Securitime’s infrastructure was equipped to support its transition to SaaS.
- Delivered over 50+ marketing and sales assets in less than 150 days, contributing to Securitime’s successful market positioning and operational scalability.
Services
- Brand Immersion & Stakeholder Interviews
- Messaging & Value Proposition Definition
- Go-To-Market Strategy
- Sales & Marketing Asset Creation: Delivered over 50 assets, including sales collateral, premium content, and landing pages to support the sales pipeline and market engagement.
- New Website Launch
- Marketing Technology Strategy & Audits
- Landing Page Creation
Discovery
In the first phase, Pyxl performed a comprehensive competitive audit and conducted stakeholder interviews to better understand Securitime’s market positioning and operational gaps. This discovery process laid the foundation for the go-to-market strategy and provided insights into growth opportunities. Pyxl’s Tiger Team was quickly assembled to manage the go-to-market strategy for Securitime’s new SaaS product. Competitive audits, along with a secret shopper initiative, helped refine the product positioning and competitive landscape.
Messaging & Value Proposition
Through workshops and stakeholder interviews, Pyxl collaborated with Securitime’s leadership to refine its brand messaging. The focus was on positioning Securitime as a modern, tech-enabled SaaS solution for workforce management. The messaging emphasized scalability, efficiency, and flexibility, aligning with the core benefits of the SaaS model while differentiating Securitime from competitors in the market.
Sales & Marketing Asset Creation
To drive sales and market adoption, Pyxl developed a wide range of sales enablement materials. These included sales decks, one-pagers, whitepapers, and case studies that clearly communicated Securitime’s value. The assets were tailored to align with the messaging strategy and were designed to support the sales team in converting leads into customers. Pyxl also designed and launched a high-converting landing page, which served as the primary destination for lead generation and nurturing.
Website Launch
One of the key milestones of the engagement was the launch of Securitime’s new website. Pyxl designed a fully optimized website that effectively communicated Securitime’s value as a SaaS product while enhancing user experience and conversion rates. The new website streamlined Securitime’s offerings, making it easier for prospects and clients to understand the benefits of the platform. The website became a central hub for marketing efforts, incorporating lead generation elements, such as downloadable content and calls-to-action, to drive conversions.
Go-To-Market Strategy & Premium Content
Pyxl created a go-to-market strategy focused on driving rapid market entry and supporting sales efforts. This strategy was complemented by the development of premium content, including thought leadership pieces, case studies, and targeted campaigns, which were essential in building Securitime’s brand authority in the workforce management space. The marketing technology strategy and audits ensured that Securitime’s digital infrastructure was optimized for performance, scalability, and lead generation.
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