NaviHealth
Our Work
Case Study
NaviHealth
What & Why
NaviHealth, a leader in post-acute care management, partnered with Pyxl to strategically realign their tech-enabled product offerings and brand messaging. With NaviHealth looking to redesign and enhance their website, brand identity, and product messaging, the overall process reflected their core objective: “More days at home,” which encapsulated the essence of NaviHealth’s impact on patient lives. These strategic initiatives not only enhanced NaviHealth’s market position but also played a crucial role in their acquisition by Optum, marking a successful chapter in NaviHealth’s growth journey.
Services Provided
- Strategic Messaging Overhaul
- Refined Brand Positioning
- Website Redesign
- Enhanced User Experience
- Integrated Marketing Strategy
Discovery
During the discovery phase, Pyxl worked closely with NaviHealth’s stakeholders, identifying the need to align messaging with its mission of improving patient outcomes and enabling “more days at home.” This insight guided a strategic overhaul of the brand messaging and website redesign.
Visual Brand Development
The rebranding featured a clean, modern design focused on NaviHealth’s goal of enabling “more days at home” for patients. A fresh visual identity with a cohesive color palette and typography was introduced to enhance brand recognition and communicate the company’s strengths in tech-enabled post-acute care solutions.
Messaging Strategy
Pyxl revamped NaviHealth’s messaging to highlight its leadership in post-acute care, focusing on predictive analytics and cost reduction. The new messaging strengthened market presence and positioned NaviHealth as a trusted partner in delivering improved patient care.
Results
- Aligned messaging with NaviHealth’s mission to enhance patient care transitions through innovative solutions.
- Established NaviHealth as a leader in post-acute care management, highlighting strengths in predictive analytics and cost reduction.
- Launched a modern, user-friendly website that effectively communicates services and success stories.
- Introduced intuitive navigation and integrated portals, enhancing accessibility and engagement for all stakeholders.
- Created a comprehensive marketing approach leveraging the new messaging and positioning, including digital campaigns and thought leadership initiatives.
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