Carter Vintage Guitars
Our Work
Transforming a High-Volume eCommerce Brand with HubSpot Enterprise
Carter Vintage Guitars
The Challenge
As Carter Vintage Guitars continued to scale, so did the opportunity to evolve their internal systems to match that growth. With a thriving eCommerce presence and a strong relationship-based sales model, they needed a more connected and automated solution to bring everything together. Unifying their data across platforms would open the door to greater marketing visibility, faster sales outreach, and more efficient operations.
The Solution
Pyxl implemented and onboarded Carter Vintage Guitars to HubSpot Enterprise, including:
- Marketing Hub Enterprise
Advanced contact segmentation, behavior-based automation, campaign attribution reporting, and brand-level governance. - Sales Hub Enterprise
Custom sales pipelines, deal-based automation, integrated quoting, and structured sales activity tracking. - Service Hub Enterprise
Robust ticketing systems, custom support pipelines, knowledge base setup, and customer feedback tools for a more streamlined and scalable support experience. - Operations Hub Enterprise
Field mappings, data sync, workflow automation, and data quality tools to enable a seamless integration between HubSpot and Carter’s proprietary eCommerce system.
The Integration
One of the most complex and high-impact components of the engagement was integrating HubSpot with Carter’s custom-built eCommerce and inventory system. Pyxl designed and implemented a bi-directional sync to:
This integration ensures that marketing, sales, and operations teams are aligned around real-time data—from initial interest to purchase and fulfillment.
- Track product-level engagement data
- Trigger automated email workflows based on behavior
- Create visibility into sales activity tied to product availability
This integration ensures that marketing, sales, and operations teams are aligned around real-time data—from initial interest to purchase and fulfillment.
Onboarding Approach
As a HubSpot Onboarding Accredited Partner, Pyxl guided Carter Vintage Guitars through a tailored onboarding program that included:
- CRM architecture design based on eCommerce lifecycle
- Custom training for sales, marketing, and leadership teams
- Lifecycle stage strategy tied to automated communications
- Attribution modeling and campaign performance setup
The Results
- Fully implemented HubSpot Enterprise across all teams, including Marketing Hub, Sales Hub, Service Hub, and Operations Hub
- Unified eCommerce and CRM data for the first time
- Sales and marketing automation configured and operational within 90 days
- Greater clarity across the customer journey and lifecycle
Keep Reading
Case Studies
Beyond Digital Marketing: We're Your Growth Partner.