WP Engine Acquires Flywheel

Jul 25, 2019 | 2  min
author Bonnie Horner
FacebookTwitterLinkedIn

On June 24th WP Engine announced its purchase of Flywheel to the surprise and (mostly) delight of website building teams everywhere. 

Context: Websites don’t exist in a vacuum. They require extensive engineering, or at least the good ones do. And all of that engineering has to be built on a foundation—what’s known as hosting. Those of us who are WordPress evangelists and use it to build enterprise-level sites have relied on a premium hosting platform called WP Engine for years. Folks who are using WordPress to build smaller, more budget-focused sites have tended to use a hosting platform called Flywheel. Both companies allow agencies, designers, developers and anyone who’s managing multiple sites to do so via a single platform. 

WP Engine is the larger of the two companies by any measure—level of support, revenue amount, size of sites supported, you name it. But Flywheel grew by nearly 1,500% between 2015 and 2018, in large part because of its suite of developer tools known as Local (tools our own engineering team has been a huge fan of).

Now that we’re all on the same page, the key question is why does this matter?

A couple of reasons. First and perhaps most importantly, the purchase (which puts the new combined organization on track for a $1 billion valuation) underlines how massive of a player WordPress has become in the website space. No longer is WordPress the domain (pun intended) of personal blogs. It’s an increasingly powerful content management system for enterprise-level, highly monetized websites. In fact, WP is now used by 34% of all websites.

Second, the acquisition matters because it makes it easier than ever for companies of all stripes to leverage the tool that is WordPress. Putting the resources and expertise of WP Engine behind Flywheel’s nimble toolkit creates new possibilities for engineers and content managers everywhere. 
While details are still trickling out about what the future will look like for WP Engine and Flywheel, we’re excited to see how these changes play out. Curious about why we’re so passionate about WordPress? Touch base with us today to start a conversation.

Updated: Apr 13, 2022

Fuel Your Growth: Pyxl’s Digital Services and AI Solutions

What's New

Latest trends and insights
Introduction to Integrating HubSpot and Generative AI Solutions
Feb 20, 2024 | 5  min

In the rapidly evolving technology landscape, the strategic integration of generative AI solutions with HubSpot’s comprehensive data platform stands out as a pivotal advancement for ...   Read more

author Pyxl Development
Optimize Your Marketing with HubSpot: Understanding Marketing vs. Sales Sequence Emails
Oct 29, 2024 | 4  min

There are many reasons why Hubspot should be on your radar. It’s no secret that Hubspot is continuing to grow as a popular CRM and ...   Read more

author Pyxl Engineering
Product Marketing: The (Sometimes Overlooked) Magnet That Attracts, Engages, and Retains Loyal Customers
Oct 16, 2024 | 5  min

Upwards of 80% of Americans are loyal to at least one brand and worldwide, 74% of consumers claim brand loyalty, meaning most people can probably ...   Read more

author Pyxl Engineering

1033 Demonbreun Street

Suite 300

Nashville, TN 37203


677 King Street

3rd Floor

Charleston, SC 29403


Phone: 615-647-6792

© 2024 Pyxl, Inc. All rights reserved. | Privacy Policy