What sets WordPress apart from the other CMS solutions?
We recently created a free downloadable resource that compares 10 of the top Content Management Systems, including a side by side comparison chart and a list of their pros and cons. As WordPress users ourselves, we know the value that this CMS platform has to offer, but let’s dive more into why it’s such a great platform to consider for managing your website.
WordPress is a free CMS (content management system) that can help run your business more smoothly. With customizable themes, thousands of plugins, a 24/7 support team, and a solid fan base of over 75 million users, WordPress is a CMS that has a lot to offer and may be just what your business has been looking for.
Known for being a very easy to use platform and requiring essentially zero programming knowledge, you do not need to be a design professional or programmer to create a visually appealing website through WordPress. If you’re still unconvinced, take a look at some of the excellent features WordPress has to offer as the most popular CMS today:
1. User Management
When it comes to your website, you may want certain people on your team to have different types of access. WordPress allows you to have a variety of contributors with different user roles and permissions to your website. Let’s break it down:
- Administrators: Full control over the entire site, including the ability to install, edit and delete plugins and themes, add new users, delete new users, and everything else listed below.
- Editors: Full control over the content of your website, including the ability to write, edit, publish, and delete all content.
- Authors: Ability to write, edit, publish, and delete their own posts.
- Contributors: Ability to add and edit their own posts, but cannot publish or delete them.
- Subscribers: Ability to update and manage their profile on the WordPress site.
With these accessibility differences, you’ll be able to rest assured that the specifics of your site will be in the right hands.
2. Media Management
A feature specific to WordPress is the drag and drop media management option. With this feature, your editors can drag and drop your media into the uploader and add it to your website. This media management tool proves to be time-efficient and all-encompassing, allowing you to also add alt text and captions, and easily insert images and galleries into your content. With over 70% of content containing visual elements, it’s important that your team incorporate photo and video content with ease.
3. Full-Standards Compliance
In today’s world, navigating the digital landscape and keeping up with the daily changes can be a challenge. Because of the fast-paced digital world, ensuring that your website will be compatible with the ever-changing browsers is very important. WordPress allows your team to feel supported as every piece of their backend generated code is in full compliance with the standards set by the W3C. For those less familiar with code language, this means that your website will maintain compatibility in current and future browsers. Having the comfort of WordPress code compliance can give your digital team a sense of online security knowing that your website is fully supported.
If you need more assistance ensuring your website is code compliant, check out our guide: Steps to Ensure Your Website is ADA Compliant.
4. Easy Theme System
When it comes to designing your website, you don’t want the basics for your business or brand. In order to stand out, it’s important that your CMS has customizable options that allow you to visually communicate your brand and values to your audience. WordPress comes bundled with three default themes and a theme directory with thousands of themes to install and create a beautiful, unique website. This CMS also allows you to upload your own themes if none of their options suit you! This extensive theme customization feature will ensure your brand is well established online.
5. Extensive Plugin Library
If your website needs are specific, and you can’t seem to find a CMS compatible with those needs, WordPress may still be the best option for you. For every feature that’s not in the backend of WordPress, there’s a plugin directory with thousands of integration options! Here you can incorporate complex galleries, forums, social media widgets, spam protection, calendars, fine-tune controls for search engine optimization, customizable contact forms, etc. WordPress makes sure you’re able to create the best website for your unique needs.
If you’re unsure what features you need in a CMS platform, check out our guide: 11 Features Your CMS Must Have.
6. SEO Optimization
On its own, WordPress is optimized for search engines. Generally, though, you will need to incorporate SEO plugins to ensure your website is gaining quality traffic. Our favorite WordPress SEO plugin is Yoast! The Yoast plugin has five million active installations and has been downloaded more than 202 million times, ensuring its digital reliability. This tool is extremely helpful when it comes to optimizing content for your website. Here you’ll be able to see what key phrases work best for your content and how much consumers are interacting with this word or phrase. Not every CMS has the option to manage SEO, but with WordPress, you’ll be able to create an engaging website and make sure it is optimized for success all in the same digital space.
*Sidenote: If you’re looking to rebrand your website and are worried about SEO affecting your online traffic, check out our guide: How to Maintain SEO During a Website Redesign.
A feature that is becoming more and more popular for CMS platforms is the multilingual options. A multilingual WordPress website allows you to serve the same content but in multiple languages! This can prove to be influential especially if your business caters your services to various countries or demographics. With the multilingual feature in WordPress, viewers will automatically be redirected to a language based on their region, or they can select their preferred language using a dropdown link.
With 69% of consumers utilizing their phones for information, ensuring your CMS is mobile-responsive is extremely important. Luckily, the WordPress backend is completely mobile responsive since their latest update. This responsive feature also allows consumers to view and carry out all basic tasks from your mobile device, including tablets and phones, so you can easily create mobile-optimized content for people on the go!
9. Easy Installation & Upgrades
As the most common CMS platform, WordPress is well known for its ease of installation. As discussed beforehand, you do not need to have extensive programming knowledge to incorporate this CMS platform into your business. Typically you should be able to install WordPress with just the click of a button, or you can create a database and upload WordPress using FTP by running the installer. Either way, this CMS is designed to let you sit back and relax as they handle the hard tasks for you. WordPress also reminds you when it’s time to upgrade your software or plugins so you don’t have to worry about website speed issues or bugs from plugin incompatibilities.
10. 24/7 Support Team With WP Engine
Finding a CMS platform with 24/7 support can be a tricky task. With WordPress, you can rest assured that your website and content will be safe, sound, and secured. Through WP Engine, you can find the answers you’re looking for immediately in their library of support articles, or you can call or chat with their 24/7 support staff if you come across any issues you need help resolving. WordPress also has various community support forums in which you can ask any questions you may have on your website! Having the ability to solve common issues on your site will save you time and frustration in the long run.
Looking for help setting up your WordPress site? Contact Pyxl! As WordPress users and experts, our enterprise-level website design and development team will work with you to improve your website specific goals and set you up for continued success even after your WordPress site is launched. Check out previous client work and digital services for an idea of what we can do for your business!
Updated: Dec 01, 2020