Healthcare’s Going Mobile – Be Responsive

At Pyxl, we make sure our current and potential clients are well versed in the digital landscape, regardless of industry or project size. Of course, this landscape is always changing, but one thing is clear – mobile has overtaken the desktop computer as the most used platform for getting online.

Recent studies show that 60% of all digital engagement is done via mobile platforms compared to desktops. However, according to a Robert Half survey from earlier this year, 36% of healthcare companies do not have a mobile technology strategy.

Most people get online to research and buy things, find solutions to their problems or find people with common interests or experiences. Healthcare is certainly no different – between 70-75% of U.S. adults look online for health information. And most of them, statistically speaking, are probably on their phones or tablets. What is their experience like when looking at your website?

Responsive web design is an essential best practice to follow. In simple terms, this means that your website and web applications will look and feel the same across all devices – from your home computer or a small laptop, to a smart phone or tablet.

These are our top reasons for choosing responsive design:

• It allows your brand to stay consistent across the digital landscape, building a stronger relationship with current and potential customers.
• User experience is fantastic on any device, which enhances your content and simplifies navigation.
• Development and design issues won’t get in the way of your content.
• Reduced costs and development time since you don’t need separate sites for desktop and mobile.
• Updates to content and other changes only need to happen in one place.

No matter how you choose to design, testing to ensure a beneficial user experience on all devices is key. So, build your digital properties from the ground up with mobile in mind.

The healthcare industry is booming in the digital world right now. From patient portals and engagement apps, to big data-driven platforms and clinical research, new digital solutions are being created every day. In fact, digital health funding reached $2.3B in the first half of 2014 – that’s up 168% from 2013.

With sweeping reforms in the healthcare industry, such as the Affordable Care Act and Meaningful Use, patient engagement is becoming increasingly measurable and important to both health outcomes and payments. One way to keep on top of patient engagement and encourage healthier behaviors is to use something most people carry with them almost all the time anyway – their mobile devices.

Are you in the market for a website redesign? If so, we hope you’re thinking about going responsive. At Pyxl, we implement responsive web design for many of our healthcare clients – check out the most recent site we did for ABT Molecular Imaging. Interested in learning more about why responsive design may be right for your organization? Ready to take the next step? Let us know how we can help!

Updated: Apr 13, 2023