Mommy Bloggers: Why You Love and Need Them in Your B2C Strategy

Over the last decade, influencers have gained the power to affect purchase decisions of others because of their knowledge, authenticity or relationship with their audience. And among of the most powerful influencers today, besides celebrities, are Mommy Bloggers. They have some of the most authentic, engaging and loyal followers.

Mom of five, Kailee Wright with 218,000 Instagram followers; Tiffany Jenkins from Juggling the Jenkins with 1.7 million Facebook followers; and Bunmi Laditan of Honest Toddler with 568,000 Facebook followers are a few mommy influencers who engage with their followers on a daily basis. These are only three out of the 5+ million mommy influencers in 2018’s $9 billion industry. These women actively engage with their followers on a personal level from decor and parenting to addiction and honesty.

So, you might be asking yourself, “Does our company need a mommy blogger for our B2C strategy?”

The answer is (almost) always yes. Why? Because moms run the world.

Why mommy bloggers run the world

Business to consumer (B2C) marketing strategy focuses on selling to individuals and marketing their products for personal use. So for mommy shoppers, this means the old school What To Expect When You’re Expecting books are out and mommy bloggers are in. Consumers search mommy blog sites via Google for everything, from what products to buy, to find reliable service providers and so much more. Consumers desire a reliable source for their daily life needs.

Mommy Blogger says coconut oil heals everything? Consumer immediately buys that exact type of coconut oil through their link.

Mommy Blogger says go to this doctor? The consumer makes an appointment that day.

Mommy Blogger says this product got their child to sleep through the night? The consumer buys it in bulk.

The social media presence of mommy bloggers is effective, trustworthy and strategic. Brands—not all brands, but definitely those who sell to moms—need a strategy to target these mommy bloggers as influencers. It doesn’t matter whether you provide a service, sell a product or have a hybrid of both; you need them in your digital marketing strategy.

Why mommy bloggers matter for your B2C strategy

Our team at Pyxl, including seven moms, provides insight and effective strategy on a daily basis for many different services. Some of those services include:

• SEO
• Social Media
• Content Creation + Content Strategy
• Animation, Video, + Photography
• Branding
• And so much more

To target moms, your B2C marketing strategy needs to be simple and easy to understand. You must appeal to their emotion and personal needs, as well as get directly to the point. These consumers crave convenience and timely problem solving. Depending on your businesses’ niche, mommy bloggers have an appealing reach that can captivate their built-in audience of thousands. Major ROI-drivers such as giveaways and guest blogging have helped businesses create a successful online presence.

This mommy blogger revolution is a $9 billion industry with an estimated 5.4 million bloggers, each with their own consistent look and authentic target market. They aren’t just blogging but are active, daily, on multiple social media platforms such as Instagram, Facebook, Twitter, Pinterest, and YouTube. And this mommy blogging community is just one key to your B2C strategy success. Content marketing and social media marketing are symbiotic tools that can used to create success for your business.

As content creators, mommy bloggers provide a consistent platform for their audience in this quickly changing market. They host workshops, create podcasts, give honest brand reviews of products and services and even run consulting platforms. They truly run the social media world. If your 2018 business budget doesn’t have a line item for social media influencers, you better create one today.

Our digital marketing agency provides, and has access to, these types of social media influencers connecting your brand to consumers through media, videography, design and beyond. Let’s chat today about how your business can incorporate these bloggers into your B2C strategy. We’d love to work with you on your next project!

Updated: Apr 13, 2022