Do You Have a Mobile-Friendly Website?

Dec 15, 2014 | 2  min
author Pyxl Development
FacebookTwitterLinkedIn

Have you ever visited a website from your smartphone or tablet, only to find it nearly unusable due to sizing, scrolling or links too tiny to click? Well, the time has come to rejoice, as Google has added a “mobile-friendly” designation to search results on mobile devices.

The new tool, which has been tested over the last several weeks, has now been released globally to let a mobile searcher know that a site has been optimized for the mobile viewing experience.  According to Google, any page is eligible for the mobile-friendly tag, provided it meets certain criteria that Googlebot will detect. These criteria include that the page:

  • Avoids software that is not common on mobile devices, like Flash
  • Uses text that is readable without zooming
  • Sizes content to the screen so users don’t have to scroll horizontally or zoom
  • Places links far enough apart so that the correct one can be easily tapped

Though the designation will only affect searches performed from a mobile device, Google also said they are experimenting with using the mobile-friendly criteria as a ranking signal. With an ever-increasing number of sites competing for search rankings, this change highlights the importance of keeping the user experience (on all devices) in mind.  Though no official penalty has been announced for sites lacking a responsive design, it is clear that a mobile-friendly website will have the benefit over a similarly ranked site that does not have a responsive design.

Wondering if your site will be considered mobile-friendly? Google has provided a tool to check your URL. If your site doesn’t pass the test, it’s time to make the transition to responsive design and we’d love to help you do so.

Contact Pyxl

Pyxl recently designed responsive websites for the Big Ears Festival, ABT Molecular Imaging, dvsAnalytics and TeamPeople, among many others. Like what you see? Let’s talk!

Updated: Apr 13, 2022

Where does your digital marketing need help?

What's New

Latest trends and insights
HubSpot Onboarding Checklist
Mar 23, 2023 | 11  min

HubSpot is a powerful marketing, sales, and customer service tool that can help businesses grow and succeed, but it can also appear to be complex ...   Read more

author Pramita Pramod
Innovation in Action: A Showcase of Pyxl’s Most Creative Projects Over the Years
Apr 27, 2023 | 5  min

As we celebrate our anniversary month at Pyxl, we are delighted to reflect on some of the innovative projects we have had the privilege to ...   Read more

author Pramita Pramod
16 Marketing Lessons for 16 Years: Tips and Insights for Digital Success
Apr 06, 2023 | 8  min

Coming up on Pyxl’s 16th year as a successful digital agency, we have seen trends come and go, platforms rise and fall, and have adapted ...   Read more

author Pramita Pramod
© 2023 Pyxl, Inc. All rights reserved. | Privacy Policy