Revolutionize Your Marketing with GIFs

As you might be aware, Twitter now supports animated GIFs, causing Internet junkies around the world to rejoice and social media marketers to begin brainstorming about the new possibilities. We all love a good reaction GIF, but there are many other uses of GIFs that can revolutionize the way marketers communicate to their audiences.

1. Show, don’t tell.

The best way to explain a process to somebody is to show them how to do it, especially when it comes to technology. Directing someone through a website or application with pure copy makes it appear to be much more complex than it truly is. A full video is overkill to explain a few-step process, but using an animated GIF to show features of a website is a simple solution for both you and your audience.

2. Be casual with your followers.

Social media allows brands to have casual interactions with their consumers and connect with them on a personal level. Companies can captivate their Internet-savvy consumers by staying current with Internet trends and using them in a creative way. Replying with an animated GIF is more engaging and more personal than replying with “Thanks!”.

3. Convey emotion.

Pictures can show what something looked like in a split-second frame, while GIFs can capture emotion, movement and mood. Using GIFs can bring a new level of emotion to your content by bringing people laughter, inspiration and intrigue.

4. Bring life to your products.

Embedding animated GIFs in emails or websites allows companies to show their product in context and from multiple angles. The Coca Cola ad pictured below went viral on Tumblr, receiving 35,000 combined likes and re-blogs in the first 24 hours.

5. Be shareable.

At the end of the day, the entire point of social media marketing is to be shareable. GIFs cater to the age of short attention spans by playing automatically and completing their purpose within seconds. Because GIFs are so visually engaging and unobtrusive, they are very shareable.

If you want to see how GIFs can enhance your digital marketing plan, GIF us a shout!

Updated: Apr 13, 2022