Your Guide to Marketing an mHealth App

Ready to market your new or existing mHealth application? If you can, start before you even build the app! Do as much research as you can about your potential customers and embrace a business strategy that uses marketing data to continuously optimize your application.

With the right strategy you’ll adapt to your customers’ needs, be able to stay current and deliver value to your users. When developing your marketing plan, here are some things to keep in mind:

• Focus on value more than revenue
• Listen more than you speak
• Always measure and optimize
• Automate as much as possible
• Create great experiences

In addition to the wonderful things your app can do, remember that it’s also part of a larger online ecosystem. How can you leverage other mHealth apps or public health data? What about data and apps from other industries like finance or manufacturing? Answering these questions can help you find opportunities for growth.

Timing is also critical to a successful marketing strategy. You want to meet your ideal customers’ needs at the right time with personalized messages – whether through email or even push notifications. Make sure you create a good user experience with your brand outside of the app, too.

Some of Pyxl’s keys to marketing an mHealth app successfully include:

• Brand – Do you understand your brand’s look and feel? Stay consistent.
• Differentiate – Why are you better than the competition for your ideal user?
• Social & Reviews – People tend to like what their friends and colleagues like.
• Free Trials – Show off what your mHealth app can do. Money follows value.
• Demand Generation – Put your website to work, create personal, timely content and generate new leads.
• Email – Staying in touch builds relationships. Try using emails to listen.
• Technology – Stay one step ahead and seek APIs. Find new opportunities to automate.

Mobile technology is already changing the healthcare system for the better and as more and more people own and use smartphones and other mobile devices, it’s only expected to grow even more.

Great mHealth apps will be patient-centered first. Whether encouraging preventative behavior or helping treat chronic disease, mHealth apps that enhance the patient experience will be the most successful. And in doing so, healthcare providers, payors and the rest of the industry will benefit greatly from better health outcomes, reduced costs and big data.

Interested in learning more about making your mHealth application a success? Feel free to reach out to us with any questions you might have!

Updated: Apr 13, 2022