Let’s face the facts: there has been a dramatic shift towards video content on social platforms. Instagram is no exception. Since Instagram launched Stories in 2016, they have been able to steal a surprisingly large portion of Snapchat’s audience. And with the success of Stories, it’s no surprise that vertical video has risen in popularity.
Instagram TV is a long-form video platform that was created to attract users from other platforms like YouTube. Just like YouTube, there is an emphasis on creators, enticing content, and returning viewers.
So, how does your business benefit from using this platform? The quick answer is that you gain more brand recognition from a potential new audience, but there is much more to it than that. Let’s look at a few ways your business could benefit from using Instagram TV and how you can create content for it.
Making an immediate impression
Capturing the viewer’s attention within the first few seconds is crucial. Creating attention-grabbing content is a great step towards establishing an audience. If viewers are interested in what you are showing them, they will continue to come back to your content without your content always having to chase them.
Create a series
One way to create a returning audience is to create a series of clips focused on a certain topic, promotion, product, campaign, etc. This gives your viewers something to look forward to in your future posts and also helps establish your brand more.
Showing your audience how your brand or business works is a great way of connecting with them. It humanizes your brand and forms a connection with your target audience. A detailed video of how your brand functions or interacting with key people of your organization are all great ways of using Instagram TV.
Use content you already have
Because there is no way to natively record video within the app, you have the option of uploading content that you have already created. This is a great way to take advantage of the videos you have posted to other platforms. Instagram TV also gives you the option of using the content from your Stories.
Turn your Instagram Live to Instagram TV
Going live through your Instagram handle is a great way of connecting with your audience. To make it even more effective, you can record Instagram Live, and share the most memorable or interesting moments from the live session on your Instagram TV. This way your audience can come back to watch the session.
Social media continues to grow and the rise in popularity of video content is pretty convincing evidence for that. Getting ahead of the trends and establishing your brand on new platforms such as Instagram TV could be the spark your company needs for your social media presence. If you have more social media needs, we would love to help. Feel free to reach out to us.
Updated: Sep 22, 2021