Tips for Inbound Marketing Website Design

Is your website helping you attract, convert and nurture leads? Your website plays a major role in the success of your inbound marketing efforts, so it should be designed with your users in mind.

Think about the audience you’re trying to reach. Does your website feature content that is relevant to this group of people? If so, does the content speak to people within this group, in each stage of the buyer’s journey? Is your website designed to provide users with a seamless experience across all of their devices, from desktop to mobile? According to Search Engine Watch, more consumers – over 63% – use their smartphones over desktop computers to access the Internet. 90% of people report moving between devices when completing a task, and 57% of mobile users will abandon a website if it takes over 3 seconds to load.

As inbound marketing continues to reign, having a website that fuels your efforts is key.

Inbound marketing website design should include all of the following:

• Great overall design – draw your audience in.

• Clearly convey your offering and value proposition – your audience wants to learn about your company and how you can help them meet their goals.

• A relevant experience for your audience as a whole, as well as people in each stage of the buyer’s journey – show different content to leads who are close to becoming customers than you would to your first-time website visitors.

• Premium content offers – provide website visitors with the opportunity to download content such as white papers and checklists that can help answer their questions. Clear calls to action (CTAs) should lead to these offers and should be present across your website.

• A well-maintained blog – blogging is a great way to consistently provide your visitors with fresh, relevant content and will amp up your SEO efforts.

• Responsive design – as the world goes mobile, your website should provide users with an optimal viewing experience across all of their devices. Otherwise, you risk losing a key part of your audience.

• Logical architecture – your website is a tool to get your audience from point A to point B, so structure your site in an intuitive way, allowing users access to the content they need and that you want them to have.

Remember that your website often offers people a first impression of your organization. Make it a good one!

Interested in learning more about optimizing your website for inbound marketing? Download for our free on-demand webinar, “The State of Inbound Web Design.”

Updated: Apr 13, 2022