How the Psychology of Color is Impacting your Brand

Feb 13, 2020 | < 1  min
author Pyxl Communications

No matter how long your organization has been in business, it’s important to incorporate colors throughout your presence that will enhance and define your brand. 

According to Forbes, “Color improves brand recognition by up to 80%” 

With thousands of colors to choose from and even more color combinations, this task can seem endless and daunting. Lucky for you, we have been in your shoes! 

The first step in choosing brand colors is to know your brand. Crazy, we know. By now, you probably know that knowing your brand is important. Understanding your brand personality will help you choose a color palette that matches that. Next, it’s important to know your affinity colors, too. Colors go hand in hand with emotions, in that each color elicits feelings in one form or another. This will, in turn, affect how a customer feels about a brand and if they feel compelled to interact with it. This is called color psychology

Need some more guidance on which colors work best with your brand? Give us a shout–our expert designers are ready to help.

Updated: Aug 26, 2020

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