Digital Marketing in a Pandemic

May 07, 2020 | 2  min
author Pyxl Communications
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When the economy is full of uncertainty, many businesses reconsider their marketing strategies. And with 35 states still enforcing stay-at-home orders and social distancing, shifting to a predominantly digital marketing plan may not be a bad idea. Here are some reasons to consider the move in mediums, especially during a pandemic.

Revisions

Information is constantly changing during this time. What may be true one day could completely change the next. If your messaging isn’t consistent with the most up to date information, how easily are you able to adapt? A recent study found that 81% of consumers need to be able to trust a brand in order to spend money with them. If your message is outdated or inaccurate, consumers could find it difficult to trust in your company.

Digital marketing typically has the capability to quickly change if needed. With information rapidly revised, it’s imperative your messaging is accurate. Banner ads can be swapped right away and website messages can be corrected immediately, but print ads and billboards aren’t as easily pulled back. 

Cost Effective

9 out of 10 Americans are feeling financial strain during the COVID-19 outbreak. Businesses large and small have had to become very budget conscious, fast. The good news with digital advertising is that it is more cost effective. Traditional advertising costs an average of $22.00 per thousand impressions while online advertising delivers a thousand impressions for $3.45. This is true during a strong economy and during a recession.
Something else to keep in mind is that there is currently a 70% increase in web browsing. The general population is currently spending more time online than ever before, meaning there is a larger volume of available placements for your ads. This will result in a lower cost per click for you and your dollar will go a lot further right now with online advertising.

Targeting

There are currently approximately 278 million people staying home. This means that you are able to geofence like never before and have an extremely accurate target area. Instead of relying on IP-based targeting, advertisers can target over 126 million U.S. households and ensure you’re reaching the correct consumer with the right message.

Typically, people are on the move. But now, you are able to hone in on your market and deliver your message straight to their device, in their home, in your target area. 

With COVID-19, you are likely rethinking your previous marketing plan and strategies. It can be daunting, especially if you’ve typically taken a more traditional route. 
If you’d like assistance with your digital marketing plan, feel free to contact us here.





Updated: Aug 27, 2020

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