The Difference Between UX and UI, and Why You Need Both

Jul 18, 2019 | 3  min
author Allegra Korver

Designing a website isn’t for the faint of heart. The sheer volume of elements that go into building a beautifully functional website can be overwhelming. Everything from the color scheme to the hosting server and even the number of pages plays a massive role in the success of your website. But when it comes down to the brass tacks of website development and design (and this may seem pretty intuitive), the most important factors to prioritize are user interface (UI) and user experience (UX)

If you’ve worked in marketing or the website space, you’ve probably heard these terms being tossed around willy-nilly. But what do they really mean and why do they really matter? We’ve broken down the highlights for you to understand the difference between the two—and why you need them both.

What is UX?

UX, or user experience, describes both the layout and overall functionality of a website. With UX, it’s essential to consider how the user will navigate the site, ultimately making sure it’s easy-to-use and flows nicely.

Here’s an example of a what a UX mock-up might look like:

Before wireframe of the client named T5

Whether you’re a designer, developer, or marketer, consider these questions to deliver fantastic user experiences:

  • What is the user looking for on this page?
  • What is the call to action?
  • Where will users go when you click this button?

These questions not only speak toward the main focus points on the page, but also work together to meet the overall goals of the site. 

Typically, you’ll want to evaluate the site’s UX before UI so your designer and strategist can employ a more guided approach when creating personas, user flows, and wireframes which, in turn, gives them a better understanding of who they are designing for, what the information architecture will look like and what elements will go on a page. 

A strong UX goes beyond simply giving users what they want or providing them with certain features—it’s all about the seamless integration of elements. Overall, your focus should be on facilitating a user’s journey to solve a problem.

What is UI?

UI , or user interface, refers to the actual look and feel of a website. This is where the creativity of design can lend a strong hand to the overall success of the site itself. Once the foundation is laid in the UX phase, a designer will bring it to fruition through style guides, consistent design elements, and proper element placement on the page.

Here’s an example of what a UI mock-up might look like:

Final mockup of the T5 website

Consider these questions:

  • What colors and font type will evoke the thoughts and emotions we intend to communicate to our users?
  • What images will resonate most with users? 
  • Does this button need 20px more padding?

These are the questions designers typically ask themselves in consideration of a website’s UI. So while UX refers to the overall experience a user has with a website or product, the UI is what the user will actually see and interact with.

Why You Need Both

If it wasn’t already obvious, UX and UI work closely together and are crucial to the success of a website. Still not convinced? Imagine you created a beautiful site with flawless designs. However, because they can’t find what they are looking for and struggle to navigate, users reported bad experiences with your site and are unlikely to return. Or imagine, after hours of detailing the wireframes and information architecture to ensure optimum user experience, your site is designed using hard-to-see neon colors and Comic Sans font.  

You can’t have UX without UI, and vice versa. Without one or the other, your web property would be lacking a complete, well-rounded experience. Here at Pyxl, we’ve created an entire system around this process, ensuring we always produce the best work possible. Take a look at some of our past work, or let us know how we can help you unify your user journeys – say hello!

Updated: Sep 10, 2020

Where does your digital marketing need help?

What's New

Latest trends and insights
What is a Digital Agency & What Can They Do For My Business?
Oct 16, 2020 | 5  min

There are two ways to handle your digital marketing efforts. You can conduct your marketing in-house or you can outsource your marketing and hire a ...   Read more

author Kati Fredericksen
6 Excel Formulas Every Marketer Should Know
Oct 22, 2021 | 2  min

There’s more to Excel than just accounting. A marketer can make great use of it. The ability to streamline your marketing activities with the use ...   Read more

author Pyxl Development
Where to Reach Generation Z with Marketing and Advertising
Oct 12, 2021 | 5  min

The digital natives of Generation Z are transforming marketing and advertising. In fact, Gen Z (users born after 1997) account for 40% of digital consumers. ...   Read more

author Pramita Pramod
© 2021 Pyxl, Inc. All rights reserved. | Privacy Policy