The first step in the content marketing delivery process is to choose the right medium for distributing the content. What will your audience respond to? ... Read more
Kati TerzinskiInbound marketing is all about showing the right content to the right people at the right time. Emphasis on the right content. Did you know ... Read more
Kati TerzinskiToday’s prospective college and university students are digitally plugged-in, and many are glued to their smartphones. This presents a great opportunity for higher education admissions ... Read more
Bonnie WinterIf you want to reach your audience and turn more people into customers, or in the case of higher education, potential students into admitted students, ... Read more
Bonnie WinterIn United States 40% of students leave their undergraduate colleges before they earn their degree. Why? They might be homesick, the school is too expensive ... Read more
Julia SmeltzerYour website is oftentimes your institution’s first impression with a prospective student or parent. It is imperative that your website makes a great first impression ... Read more
Bonnie WinterUndertaking a website redesign can be a huge challenge, but when following a sure-proof process it can make things a lot easier. Pyxl is all ... Read more
Kati TerzinskiHigher education often presents some unique marketing challenges. Aside from a heavy focus on social media content, plenty of attention needs to be directed toward ... Read more
Bonnie WinterAs a for-profit college, you likely have a website. You also likely have a Facebook page and also send marketing emails to prospective and current ... Read more
Bonnie WinterConfession time: When I first landed my job as a college social media and web content coordinator (actual title), I had zero idea how to ... Read more
Bonnie Winter