The Blog
Pyxl Insights
The latest insights on digital strategies, marketing best practices, industry trends, and more.
Pyxl’s 6-Step Website Redesign Process
Sep 30, 2020 | 4  min

Undertaking a website redesign can be a huge challenge, but when following a sure-proof process it can make things a lot easier. Pyxl is all ...   Read more

author Kati Fredericksen
Latest Trends and Insights
For-Profit Colleges: Reaching Non-Traditional Students Through Non-Traditional Marketing
Nov 02, 2017 | 4  min

As a for-profit college, you likely have a website. You also likely have a Facebook page and also send marketing emails to prospective and current ...   Read more

author Allegra Korver
Making the Grade: Social Media Reporting To Impress Your Bosses
Oct 11, 2017 | 3  min

Confession time: When I first landed my job as a college social media and web content coordinator (actual title), I had zero idea how to ...   Read more

author Allegra Korver
Higher Ed Marketing: Students Are Key to Your Success
Sep 15, 2017 | 3  min

Higher education often presents some unique marketing challenges. Aside from a heavy focus on social media content, plenty of attention needs to be directed toward ...   Read more

author Pyxl Development
Hats Off! Prestigious College Launches New Website and Digital Marketing Strategy
Apr 03, 2017 | 3  min

Despite being the newest of the military service academies, the U.S. Air Force Academy’s history is rich, and their mission is constantly evolving to match ...   Read more

author Allegra Korver
South College’s New Website Delivers a More Engaging Experience
Sep 09, 2016 | 2  min

In our digital-obsessed world, there are few things more frustrating than a website that’s hard to navigate. Understanding the necessity for a user-friendly site, one ...   Read more

author Allegra Korver
Email Marketing for Higher Education
Feb 08, 2016 | 4  min

Today’s prospective college and university students are digitally plugged-in, and many are glued to their smartphones. This presents a great opportunity for higher education admissions ...   Read more

author Pyxl Development
3 Ways to Turn Admissions Into Enrollment
Jan 28, 2016 | 2  min

After all the acceptance letters have been sent out, it’s a waiting game to see who will attend your institution. Admitted students will start trickling ...   Read more

author Pyxl Development
7 Secrets to Successful Video Marketing in Higher Education
Jan 08, 2016 | 3  min

One of the first things you should determine in the content marketing delivery process is the right medium for the content you are distributing. What ...   Read more

author Pyxl Development
SEO: Your College Website’s New Year’s Resolution
Dec 17, 2015 | 3  min

Search engine optimization, or SEO, can no longer be at the bottom of your list or something you think about as a last resort when ...   Read more

author Pyxl Development
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