The Blog
Pyxl Insights
The latest insights on digital strategies, marketing best practices, industry trends, and more.
How to Map Content to the Buyer’s Journey
Jul 14, 2022 | 4  min

Inbound marketing is all about showing the right content to the right people at the right time. Emphasis on the right content. Did you know ...   Read more

author Pyxl Development
Latest Trends and Insights
7 Secrets to Successful Video Marketing in Higher Education
Apr 06, 2022 | 3  min

The first step in the content marketing delivery process is to choose the right medium for distributing the content. What will your audience respond to? ...   Read more

author Pyxl Development
A Guide to Email Marketing in Higher Education
Nov 19, 2021 | 4  min

Today’s prospective college and university students are digitally plugged-in, and many are glued to their smartphones. This presents a great opportunity for higher education admissions ...   Read more

author Bonnie Horner
Inbound Marketing Success in Higher Education
Nov 11, 2021 | 3  min

If you want to reach your audience and turn more people into customers, or in the case of higher education, potential students into admitted students, ...   Read more

author Pyxl Development
3 Steps to Increase Student Retention During COVID-19
Sep 14, 2021 | 3  min

In United States 40% of students leave their undergraduate colleges before they earn their degree. Why? They might be homesick, the school is too expensive ...   Read more

author Pyxl Development
4 Key Components of a College or University Website
Dec 16, 2020 | 3  min

Your website is oftentimes your institution’s first impression with a prospective student or parent. It is imperative that your website makes a great first impression ...   Read more

author Bonnie Horner
Pyxl’s 6-Step Website Redesign Process
Sep 30, 2020 | 4  min

Undertaking a website redesign can be a huge challenge, but when following a sure-proof process it can make things a lot easier. Pyxl is all ...   Read more

author Kati Terzinski
Higher Ed Marketing: Students Are Key to Your Success
Sep 15, 2020 | 3  min

Higher education often presents some unique marketing challenges. Aside from a heavy focus on social media content, plenty of attention needs to be directed toward ...   Read more

author Pyxl Development
For-Profit Colleges: Non-Traditional Marketing Methods
Nov 02, 2017 | 4  min

As a for-profit college, you likely have a website. You also likely have a Facebook page and also send marketing emails to prospective and current ...   Read more

author Bonnie Horner
Making the Grade: Social Media Reporting To Impress Your Bosses
Oct 11, 2017 | 3  min

Confession time: When I first landed my job as a college social media and web content coordinator (actual title), I had zero idea how to ...   Read more

author Bonnie Horner
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