Building Custom Applications for Your Customers

Consumer-facing apps come in all shapes and sizes when thinking about utility and design. Whether the custom applications you need functions as more of a basic, reliable can-opener or a multi-faceted Swiss Army knife, building them via custom development is an option that appeals to most businesses and organizations.

The internet is riddled with examples of custom-tailored applications that help users with a variety of functions that range from building what your product would potentially look like to navigating through your shopping experience. For example: creating unique paint colors, building exercise equipment, bundling trips together, eCommerce online shopping cart systems, ordering and invoicing, ticket systems for customer support, etc.

The reality is that custom applications are designed to take your brand to the next level of user engagement. Most business owners and creatives opt for custom apps to stimulate brand growth and loyalty while promoting interactivity, in addition to providing leads with the solution to their needs.

Many businesses primarily use custom applications for:

• Engaging customer experiences
• Automating business processes for collaboration and productivity
• Driving transactions
• Scalability to accommodate company growth

From a marketing perspective, your app should include SEO functionality, mobile compatibility and integration with social media channels. From a business standpoint, you should consider that you’re really only limited by your team and your creativity when it comes to making your application interactive. These high-end solutions don’t just manifest on their own, however. When building a strong custom application, it is imperative that you find the right development partner.  Here’s our top 4 tips for getting the most out of your app development.

• Keep in mind what integrations you want to be plausible from the beginning of your arrangement.
• Carve out the scope of your project, and leave it at that. Playing the “What if we could change that” … “I saw it coming out more like –” … “Can we add a new –” game could jeopardize your project before it goes live.
• Open up consistent channels of communication with your development team.
• Plan extensively and test before you launch.

A Pyxl custom application built for an actual customer

Invincea, a Pyxl customer and leader in advanced endpoint threat protection, dedicated to stopping cyber attacks and enabling user safety and productivity online, requested an app built around the concept of how their cyber security application can stop threats, based on each individual customer’s prospective budget.

Pyxl’s development team assembled a Laravel application that provides an interactive simulation of a cyber attack, based on security levels and budget. Here’s what the final simulation looks like: https://sim.invincea.com/ To bring this application to fruition, we met with Invincea to build a simulation that brought their cyber service to life.

Pyxl’s unique digital marketing expertise lends itself to an even more customized approach to application development. Our developers not only create a fully-functional application, they also have additional experience that caters to the needs of your business and the brand experience that your leads will respond to.

Our logic-based applications are more advanced than what you see on an average website, and because of a distinctive background developing applications for notable brands across a variety of markets, we are creatively capable to craft applications that suit your needs. If a custom application sounds like the right solution for you, contact us at Pyxl to establish a partnership that is tailored to your customer’s needs.

Updated: Apr 13, 2022