Pyxl Partners with Laugh Exchange to Design a New Engaging App
We’re pretty proud of the projects we work on at Pyxl. From robust marketing strategies to enterprise websites to daily social posting and monitoring, we cover a lot in the land of digital for our clients. Some of those projects are so awesome that we feel like you should check them out. Toot, toot! (…that may or may not be the sound of our own horn.)
Laugh Exchange launches a next-generation comedy app
On October 3, a funky new startup called Laugh Exchange launched their addictive new app — an interactive comedy platform offering creators and fans a unique way to connect and compete to win real money. Creators submit their 15- to 60-second clips ahead of time in hopes of being featured in the three-times-a-week shows that air live at 8 p.m. ET on Mondays, Wednesdays and Fridays.
Who wins and how, you ask? The audience has five hours (until 1 a.m. ET) to vote on their favorite clips. At launch, the top creators will split a cash prize (starting at $500/episode) and the top voters split a $300 cash prize. That’s just the beginning since Laugh Exchange plans to grow and vary the prizes as the show gains in popularity.
Why we think this is so cool
Pyxl worked with the Laugh Exchange team to strategize on naming concepts, key messaging and branding, as well as to design the app and website.
Laugh Exchange Website
We also totally get where this app is coming from. We face a daily struggle to help our clients get found online—whether through organic search, paid media, social media, or content marketing—so we understand how difficult it is to get discovered in today’s crowded digital world. So, for you comics out there, forget crossing your fingers and hoping to go viral on YouTube. Laugh Exchange created an engaging, niche space for comedians to emerge from by capitalizing on the interactive, live episode app trend that HQ Trivia and Fortnite have made popular. Laugh Exchange helps comedians build an audience and receive compensation for the hard work they put into their craft!
Want to know more about the brains behind the project? Variety has all the details in their exclusive article: Laugh Exchange’s New App Lets Comedians Win Cash Based on Viewer Votes.
You can also get ready for the next show by downloading the app. Don’t forget, 8 p.m. ET on Mondays, Wednesdays and Fridays. See you there!
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Updated: Apr 13, 2022