Digital Marketing in a Pandemic

When the economy is full of uncertainty, many businesses reconsider their marketing strategies. And with almost 35 states enforcing stay-at-home orders and social distancing in the past years, shifting to a predominantly digital marketing plan may not be a bad idea.

Here are some reasons to consider the move in mediums, especially during a pandemic.

Revisions

Information is constantly changing during this time. What may be true one day could completely change the next. If your message isn’t consistent with the most up-to-date information, how easily are you able to adapt? A recent study found that 70% of consumers say that trusting a brand is more important today than in the past. If your message is outdated or inaccurate, consumers could find it difficult to trust your company.

Digital marketing typically has the capability to quickly change if needed. With information rapidly revised, it’s imperative your messaging is accurate. For example, Banner ads can be swapped right away and website messages can be corrected immediately. But considering print ads and billboards, they aren’t as quick in delivering messages or have the capacity to be easily pulled back. 

Cost Effective

Almost 40% of Americans are feeling financial strain during the COVID-19 outbreak. Businesses large and small have had to become very budget-conscious, fast. The good news with digital advertising is that it is more cost-effective. Traditional advertising costs an average of $22.00 per thousand impressions while online advertising delivers a thousand impressions for $3.45. This is true during a strong economy and also during a recession.
Something else to keep in mind is that there are 313 million active internet users nationwide, in the United States. The general population is currently spending more time online than ever before, meaning there is a larger volume of available placements for your ads. This will result in a lower cost per click for you and your dollar will go a lot further right now with online advertising.

Targeting

As mentioned before, there are millions of internet users. This means that you are able to geofence like never before and have an extremely accurate target area. Instead of relying on IP-based targeting, advertisers can target over 126 million U.S. households and ensure you’re reaching the correct consumer with the right message.

Typically, people are on the move. But now, you are able to hone in on your market and deliver your message straight to their device, in their home, in your target area. 

Preparation for the future

 What you do in the course of developing your digital marketing strategy will set the stage for future success. Your customers are the most significant part of your business and you can keep connected with them using a solid digital marketing strategy. Making the absolute most of the digital marketing now determines the viability of your business today, and in the future, after the pandemic ends.

Contact Pyxl

With COVID-19, you are likely rethinking your previous marketing plan and strategies. It can be daunting, especially if you’ve typically taken a more traditional route. 
If you’d like assistance with your digital marketing plan, feel free to contact us here.

Updated: Nov 15, 2024