Humanizing Your Healthcare Organization

Dec 19, 2014 | 2  min
author Pyxl Development
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In today’s digital landscape, many patients are choosing their healthcare professionals solely through online research— by looking at websites, reading bios and checking online review sites.

That’s why it’s important to give your healthcare organization’s online presence a personal touch. You need to show potential patients that you can communicate with them on a human-to-human level, and that they won’t just be treated as a number. Here are four tips for humanizing your healthcare organization.

1. Start with your website.

This is the first point of contact for many patients nowadays. Make sure your website reflects your organization and is easy to navigate.

Your “Contact Us” page should be easily visible and include pertinent information such as your physical address, phone numbers and email addresses. Feature staff photos and bios on your “About Us” page and don’t be afraid of mixing in a personal touch (I chose my new dentist because his website bio said he was an outdoor enthusiast, like me).

Make sure your website is mobile- and tablet-friendly. 91% of consumers say that being able to access content any way they want is important, while 83% also say a seamless experience across all of their devices is important. For more details about mobile-friendly websites, take a look at our recent blog post on the subject.

2. Offer your patients year-round health advice.

The rise of fitness and health blogs is evidence that we are thirsty for more information on how to be healthy. This provides a great inbound marketing opportunity for healthcare organizations.

You no longer have to wait for a sick patient to show up in your waiting room – you can reach out to them year-round. With inbound marketing, you can reach your ideal audience with content that they want to see, when they want to see it.

3. Have a human voice on social.

While it’s true that social media is not the place to discuss confidential patient matters, it is a great way to connect on a personal level with your audience. You can post about important public health updates, tips on staying healthy, even your organization’s unique healthcare philosophy. All of these are great ways to offer relevant advice to patients and establish thought leadership with potential patients.

4. Listen to your patients.

Monitor online review sites and where appropriate, address patients’ concerns. Oftentimes, you can ‘claim’ your profile on review sites and update it to include your specialties and office hours. Set up alerts to be notified of new reviews. By listening to your patients, you’ll be aware of your perceived strengths and weaknesses and you can use inbound marketing to address the pain points of your patients.

At Pyxl, we may not know how to tell the difference between a patient who has allergies and one who has the flu, but we do know digital. Get in touch today to discuss how we can help you create a comprehensive digital marketing strategy that meets compliance standards.

Updated: Apr 13, 2022

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