A Marketing Traffic Coordinator works in tight partnership with cross-functional disciplines who are responsible for defining what work should be accomplished and why. Your responsibility is designing the how, when, and with whom project goals and marketing activities are achieved. You manage a marketing project or retainer, and ensure stakeholder involvement by encouraging interaction and defining and delegating responsibilities. You are a multi-dimensional planner (content creation, design assets, campaign launch), a proactive problem solver and protect the quality of our work. You anticipate obstacles to mitigate risk.
The Marketing Traffic Coordinator gets things done. Your job is to stay on top of all of the pieces that make up a marketing campaign, or marketing program, ensuring to stay on deadline and on budget. The Traffic Coordinators main duty is to be a sort of traffic cop; directing the workflow to and from internal marketing communications teams. In an advertising agency, this may be one of the most important roles in the business. The Marketing Traffic Coordinator controls the red light/green light of a creative project or marketing campaign. They understand how all of the pieces come together and are tasked with making sure everything is accomplished to task.
Marketing Traffic Coordinator Skill Sets
Traffic Coordinators are extremely organized, methodical and detail-oriented. They are excellent communicators of concise, accurate deadline-driven information. They understand people and should know instinctively when to push and when to let things simmer as they work to keep departments on track.
A Traffic Coordinator’s duties include working with business teams to collaborate on marketing plans that stretch across all media platforms. As a result, they must rank high in interpersonal and communication skills. They are patient and are excellent at managing stress and pressure.
Retainer & Project Planning:
- Collaborate with cross-functional disciplines and other service line directors as needed to define scopes of work: budget, timing, objectives, key metrics, stakeholder definition, etc.
- Work with marketing services team leads to ensure clarity of information as it relates to incoming briefs
- Create and own schedules/timeline for projects to ensure key milestones are met
- Manage initial planning, selection and allocation of key resources related to each project while consulting with brand development team leads
- Anticipate any upcoming issues as they relate to resource needs, extra support, OOO, etc.
- Coordinate needs/work status/updates with outside vendors or contractors.
Facilitate Day-to-Day Workflow:
- Facilitate meetings: Kickoffs, daily/weekly stand-ups, iterations planning, creative reviews, team demos, and retrospectives
- Ensures ongoing communication (written and verbal) with all relevant parties as it relates to: daily hot sheets, meeting debriefs, status report updates, document sharing, timelines/deliverable/resource updates
- Advocate for process and structure, but know when to allow for controlled chaos
- Help team manage interpersonal conflicts, and challenges supported by more senior members
- Understand high-level budgets for each project to ensure effective use of funds
- Manage cross-discipline brand development resources and ensures stakeholder involvement by encouraging interaction and defining and delegating tasks
- Facilitate discussions/collaboration with all marketing team members
Suggested Software Proficiency
The Traffic Coordinator needs to be absolutely expert in the Google suite of products. Some other examples include:
- Microsoft Drive (Docs, Sheets, Slides)
- 1+ years experience in traffic management at a marketing agency or in-house marketing team, or a combination of education
- 2+ years of experience in project management at a creative agency or in-house marketing team
- Experience managing various marketing campaigns and programs (i.e. paid media, email campaigns, CRMs, social media, landing pages, etc.) and engineering activities with dependencies to deliver an outcome.
- Demonstrate analytical and problem-solving skills
- Strong attention to detail
- Exceptional organization and time management
- Positive morale and team-building skills
- Exceptional written and verbal communication skills required