Ecommerce Marketing Strategist

The Ecommerce Marketing Strategist is responsible for leading comprehensive ecommerce strategies for Pyxl’s marketing partner portfolio, owning the full customer lifecycle from acquisition through retention. Your primary focus areas are email marketing, lifecycle automation, content strategy, and conversion optimization — all executed with the expectation that you’re using AI to work faster and think bigger than a traditional strategist could.

This role requires a blend of analytical thinking, creativity, and deep ecommerce marketing expertise. While the primary focus is ecommerce clients, you may also support non-ecommerce clients across Pyxl’s broader portfolio, bringing the same strategic rigor to a variety of industries and business models. You’ll act as the primary marketing point of contact for assigned clients, ensuring alignment between their goals and the agency’s deliverables alongside the designated Project Manager.

A note on AI: This isn’t a role where AI is a nice-to-have or a line item in your job description. At Pyxl, AI is embedded in how we do the work. We expect you to use AI daily — for research, analysis, content development, segmentation logic, reporting, and anything else where it makes you more effective. You bring the expertise and judgment. AI extends your reach.

Ecommerce Strategy & Client Leadership

• Serve as the primary strategic marketing partner for ecommerce clients, leading with insight-driven recommendations to grow revenue and customer lifetime value.
• Develop and oversee end-to-end ecommerce marketing strategies that align with each client’s business objectives, audience, and stage of growth.
• Facilitate discovery workshops and strategy sessions with clients and internal teams to align on goals, customer journeys, and channel priorities.
• Lead client meetings to discuss performance, strategic recommendations, and roadmap planning.
• Present detailed project plans for ecommerce initiatives including email, content, paid media, and marketing automation.
• Identify new opportunities that support client goals alongside the Director of Marketing.

Email Marketing & Lifecycle Automation

• Own email marketing strategy and execution, including campaign planning, segmentation, A/B testing, and performance optimization.
• Build and optimize Klaviyo flows including welcome series, abandoned cart, post-purchase, win-back, browse abandonment, and other lifecycle automations.
• Develop audience segmentation strategies to drive personalized, high-converting communications across the customer journey.
• Continuously audit and optimize flow performance, email health metrics, and deliverability.
• Use AI-assisted workflows to scale personalization across email and lifecycle programs — from copy variations to segmentation logic to send-time optimization.

Content & Digital Strategy

• Develop content strategies that support ecommerce goals, including product storytelling, SEO-driven content, and on-site merchandising copy.
• Guide content calendar development aligned to promotional calendars, product launches, and seasonal moments.
• Collaborate with design and development teams to ensure cohesive brand and conversion-optimized experiences across all digital touchpoints.
• Oversee or assist with CRO initiatives, including landing page strategy, UX recommendations, and on-site content.

Analytics, Reporting & Optimization

• Own end-to-end tracking, reporting, and interpretation of ecommerce marketing performance through to revenue using Google Analytics, Klaviyo, and other reporting tools.
• Monitor client KPIs including revenue, conversion rate, ROAS, AOV, LTV, email engagement, and retention metrics, and adjust strategies accordingly.
• Conduct ongoing market and competitor research to inform strategy for new and existing campaigns.
• Understand how paid media (Meta, Google, TikTok) fits into the larger ecommerce marketing ecosystem and collaborate with the paid media team on integrated strategy.

How We Expect You to Use AI

At Pyxl, AI isn’t a separate discipline — it’s how we do every discipline better. In this role, that means:

• Using AI tools daily to accelerate strategy development, campaign briefing, audience research, content ideation, and performance analysis.
• Building and refining AI-assisted workflows that scale personalization, reporting, and competitive research beyond what manual effort allows.
• Evaluating emerging marketing technologies and AI-powered platforms and proactively bringing relevant opportunities to clients.
• Staying current on AI developments in ecommerce marketing — predictive analytics, dynamic content, customer behavior modeling — and translating them into practical applications.
• Documenting and sharing your AI workflows with the team so the whole agency gets better, not just you.

Team & Cross-Functional Collaboration

• Provide clear direction, resources, and support to ensure cross-functional teams have everything needed to execute effectively and on time.
• Mentor and guide marketing specialists to develop their ecommerce skills and AI fluency.
• Stay current on ecommerce best practices, platform updates (particularly Klaviyo, Shopify, and emerging tools), and industry trends.

Required

• 5+ years of ecommerce marketing strategy experience, with a focus on email marketing, lifecycle automation, and digital channels.
• Deep hands-on expertise with Klaviyo, including flow architecture, segmentation, campaign management, and performance optimization.
• Proven ability to develop and execute integrated ecommerce strategies that drive measurable revenue growth.
• Experience working with multiple clients in an agency setting or multiple brands in-house.
• Solid understanding of Google Analytics and ecommerce performance reporting.
• Familiarity with paid media strategy (Meta, Google, TikTok Ads) and how it integrates with organic and owned channels.
• Experience with Shopify or other major ecommerce platforms.
• Strong written and verbal communication skills with the ability to translate complex strategies into clear client-facing recommendations.
• Demonstrated comfort using AI tools in your daily work — not just awareness, but active, regular use for research, content, analysis, or workflow automation.
• Exceptional attention to detail, analytical thinking, and problem-solving skills.
• Ability to manage multiple client accounts simultaneously in a deadline-driven environment.
• Big-picture strategic thinker who can also execute at a tactical level.

Mandatory Experience

• Experience with HubSpot and/or Klaviyo
• Extensive experience in full funnel strategy, conversion optimization and content strategy, SEO, or CRO for ecommerce.
• Familiarity with loyalty programs, SMS marketing (e.g., Attentive, Postscript), or subscription models.
• Experience with AI-powered ecommerce tools (e.g., predictive segmentation, dynamic product recommendations, AI-assisted copywriting platforms).
• Experience in regulated industries or multi-brand environments.

At Pyxl, you’ll work with a team that genuinely cares about the results we deliver for our clients — and about each other. We’re building something different: an agency where every person operates as a centaur, combining their expertise with AI to do work that neither could do alone. Strategic thinking is valued, creativity is celebrated, and your work will have a visible impact across a diverse portfolio of brands.

If you’re an ecommerce marketer who loves building systems, owning strategy, and making things grow — and you’re already using AI to do it better — we’d love to meet you.