Building a website is no small task. From the very first ideation to the final launch, there are a lot of hours, prototypes and meetings go into website development—and none of it follows an exact formula. Even so, when a few key elements come together, magic happens. It’s a process that includes a well-researched UX/UI strategy, purposeful design and advanced development, all resulting in website success. To help you craft a successful website of your own, we’ve put together a six-part blog series that unpacks our website process and what makes it tick.
When creating a website, the first and most important step is your content strategy. It’s vital that you take the time to understand your audience, your business goals, and the user experience that can take your audience towards your goals—all before diving into design and development. Content strategy doesn’t mean having everything written before moving to the next step. It’s about thinking strategically in the initial stages so that every step that comes later is intentional and purpose-driven.
Content strategy is the planning, development and implementation of strategic and targeted content.
In the current web landscape, content is abundant. This means that user attention is at a premium. By thinking strategically about content, you can create opportunities to put the right message in front of the right person. Without a strategy, you’re just adding to the Internet’s noise.
How to build a content strategy
Define a Goal
- Before starting any project it’s important to define your goal. What are you looking to accomplish? By when? How will you measure your progress towards that goal? Without a clearly defined goal, you have no way of knowing if your project is successful. Common goals in website development include; increased sales, X amount of new leads and cohesive rebranding.
- Research, as bland as it can seem, is a step that cannot be skipped. Research, at its foundation, will tell you who to reach and how to reach them. Other research tactics can help you discover what your target audience likes, dislikes, where they work, what motivates them, etc. Common research methods include interviews, content audits, competitive analysis, persona research and surveys.
- Once you’ve wrapped up the research process, it’s important to take a step back and look at what the research uncovered. Does it fit your previous ideas of your target audience? The data you uncovered can allow you to audit your existing content strategy, see what’s working and what needs rethinking, then develop a plan for new content creation.
What happens if I don’t do content strategy first?
We all know that content is an important piece in the web-dev puzzle. However, you might not know that putting content first can prevent a ton of problems. Ultimately, putting content first will save on time, money and resources. Here’s a list of common problems caused by not focusing on content strategy.
- Website layout doesn’t support content
- Design visuals don’t match content
- Rushed content creation
- Targeting the wrong people
- Depleted resources
- Never-ending revisions
- Strained client or team relationships as budget and time increase
Let us help you with a content strategy so these things don’t happen to you! CONTACT US
Updated: Sep 04, 2020