Half Off Depot Inks Deal with Knoxville-based Digital Marketing Firm

Knoxville, Tenn. – September 2, 2010 – Half Off Depot, a social commerce company with operations in over 30 geographic markets, has chosen Knoxville-based based digital marketing firm Pyxl to deliver integrated design, development, public relations and social media services.

As the online coupon craze continues to grow and discount sites similar to Half Off Depot continue to enter the market, the company sought a full-service marketing partner to assist with its tremendous growth.

“Our industry is rapidly growing, and we needed to partner with a marketing firm with a strong technology background to help us achieve our goal of being a market leader in the social commerce industry,” said Brian Conley of Half Off Depot. “We evaluated numerous website design and development firms and marketing agencies, but Pyxl’s integrated marketing services, combined with the team’s unique ability to bridge technical details with business needs and requirements, separated Pyxl from everyone else.”

With a focus on enabling Half Off Depot’s rapid growth, Pyxl will provide the following marketing services:

Website design and development. Pyxl’s design and development team will enhance the overall customer experience and visual appeal of Half Off Depot’s daily deal website, halfoffdepot.com, utilizing a heavily-customized version of the open source Magento e-commerce content management system.

Website maintenance and management. Pyxl will act as an extension of Half Off Depot’s technical team, providing website support on an ongoing basis and will lead the effort to ensure that halfoffdepot.com can scale to meet significant website traffic requirements.

iPhone application design and development. Pyxl will work with Half Off Depot in the design and development of its new iPhone application. The application will allow iPhone users to more easily view and purchase discounted products and services direct from their phones.

Public relations strategy and outreach. Pyxl will act as Half Off Depot’s public relations staff, leading the company’s PR outreach and serving as the liaison between Half Off Depot and media contacts, bloggers and other industry influencers.

Social media strategy and consulting. Pyxl’s social media team will work with Half Off Depot to determine the company’s overall social media strategy, including how to maximize reach and awareness through all relevant social mediums.

“Pyxl is uniquely suited to deliver such a comprehensive suite of services to an innovative company like Half Off Depot,” said Josh Phillips, president of Pyxl. “We’re excited to help set Half Off Depot apart from the other social commerce competitors by ensuring the company is maximizing the use of technology and social media to deliver the incredible discounts they command for their customers.”

Updated: Apr 13, 2022