The Blog
Pyxl Insights
The latest insights on digital strategies, marketing best practices, industry trends, and more.
How to Create Brand Imagery
Feb 17, 2020 | 3  min

Imagery is a key part of your holistic brand experience. Imagery affects not only how a brand looks physically, but how customers perceive it intrinsically. ...   Read more

author Pyxl Communications
BUSINESS
Latest Trends and Insights
How the Psychology of Color is Impacting your Brand
Feb 13, 2020 | < 1  min

No matter how long your organization has been in business, it’s important to incorporate colors throughout your presence that will enhance and define your brand.  ...   Read more

author Pyxl Communications
Your Brand at a Glance: Logo Design
Feb 10, 2020 | 3  min

Without a doubt, a logo helps to unify your brand identity. Could you imagine Apple without the bite out of the apple, Amazon without the ...   Read more

author Pyxl Communications
A Game of Tag: Organizations and Customers
Feb 05, 2020 | 2  min

Just Do It. Open Happiness. The King of Beers. Without any other context, you probably knew exactly which tagline belongs to which organization. A good ...   Read more

author Pyxl Communications
Is Your Brand Message Getting Across?
Jan 30, 2020 | 2  min

According to Forbes, 64 percent of consumers say that shared values help them create a trusted relationship with a brand. When considering your overall brand ...   Read more

author Pyxl Communications
Let’s Get Personal – The highs and lows of brand personality
Jan 27, 2020 | 3  min

Customers’ decision to purchase from a brand is made on a deep, personal level. They are investing their hard-earned money and time into your brand, ...   Read more

author Pyxl Communications
What’s your Promise?
Jan 21, 2020 | 2  min

When laying the groundwork for a successful brand, it can get pretty confusing to distinguish all the different brand elements. A brand promise can seem ...   Read more

author Pyxl Communications
What’s a brand without a name?
Jan 16, 2020 | 3  min

Your brand name is a big decision, if not the biggest decision, in your organization’s identity. It drives logo creation and personality and is the ...   Read more

author Pyxl Communications
Positioning Your Brand for the New Year
Jan 13, 2020 | 3  min

As we continue to dive into the new year, we enter a season every marketer knows all-too-well. The inspirational, new-year-new-you-type ads that fill our screens ...   Read more

author Pyxl Communications
The Five W’s of Enterprise-level WordPress
Nov 19, 2019 | 2  min

What is WordPress? Let’s start with an overview of WordPress. For those of you who still think WordPress is just a blogging platform—allow us to ...   Read more

author Pyxl Communications
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