App’d Up: 3 Reasons to Develop an App for Your Business

May 11, 2017 | 3  min
author Pyxl Development
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If your company or organization doesn’t have a mobile app, then it’s time to consider creating one. As smartphone and tablet usage continues to skyrocket, it’s not only necessary to have a responsive or mobile-friendly website, but it’s also important to take your mobile presence a step further by solidifying your standing with an app.

Apps provide direct communication with your target audience and can revolutionize your business. Plus, it’s not as intimidating as it might sound! There are many useful tools if you want to create your own, or there are many agencies out there that specialize in custom app development to build exactly what you want. If you need a little deeper understanding, we’ve rounded up three reasons to develop an app for your business

1. Improve Customer Engagement

With a mobile app, you can add another layer of engagement with your potential and current customers. This is an easy way for them to reach you and interact with your brand. Whether it’s used to educate, shop, increase loyalty or improve communication, an app provides various opportunities for customers to engage your company. Plus, it’s a lot easier to stay in communication with someone who has the app on their phone versus trying to get them to revisit your website every time they are online. Just think of how often you use the apps on your phone, and why you’ve downloaded them.

Another way to improve customer engagement with a mobile app is through the analytics. With all the information you can gather, you will be better equipped to target your customers with specific and relevant content, understanding what they like and don’t like. Use this insight to your advantage when creating an app that helps improve customer engagement.

2. Enhance Customer Experience

As previously mentioned, an app can give your business a constant presence on customers’ phones, offering easily accessible information right at their fingertips. And if someone has downloaded your mobile app, they are already aware of your organization and now you are in the customer retention and nurturing phase. Consider some of the ways you can nurture that relationship with a mobile app through customer experience. One way is convenience – make it easy for them to find what they need. Create ways to provide information and solutions to customers, before they even know they need it. Also, reward loyalty! Again, these people already know your brand and chose to download your app, so find ways to give back in the relationship. Offer app-only discounts and coupons, especially for those making purchases within the app if you have them available.

Additionally, there are many benefits to the customer service aspect of an app. It offers a more personal, real-time connection when the customer can live chat on the app with someone at the company instead of calling a representative who may not even be at the company.

3. Build Brand Awareness

While you are likely already working on many brand awareness campaigns, creating a mobile app adds another level of awareness for your business to capitalize on. Create your app with your company’s personality at the forefront. You can get creative here with eye-catching design and intuitive user functionality, along with quirky quotes or incredible imagery – whatever your brand is about. And don’t forget to tell your story. This allows for another way to connect with your customer and convey your brand through storytelling.

Having a mobile app also gives you an additional way to promote your brand. The more customers that use the app and like it, the more inclined they will be to talk about it with their friends. This is an easy, yet effective, brand-building activity that has the possibility to launch a grassroots campaign, reaching people who may not even know anything about your business.

Creating an app for your organization or company will give it a permanent mobile presence. This level of visibility and interaction with customers is essential to compete in this market and to take your business to the next level. These three reasons to develop an app are just the beginning. Incorporate your app into your overall marketing program and see what an app can do for you. If you are ready to create an app and would like to meet with us to brainstorm, strategize or create it, contact us today!

Updated: Apr 13, 2022

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